Looking for a HIT (or to SCORE)

Hitwise is a powerful and valuable online marketing tool. It allows the researcher to analyze online usage data from 25 million people interacting with over 1 million websites in 160+ industries.
Among its many products, it offers :
'Rankings lists' which track market share of visits.
'Charting' allow for customizable chart based on online usage data.
'Clickstream' which analyzes where users come from and go to.
'Search intelligence' let's you explore successful keyword driven traffic.
'Demographic and lifestyle' helps you understand profiles of Internet audiences.
I find it extremely interesting and exciting that businesses can have almost real time information about consumer behavior, usage and searching patterns. It definitely helps those businesses looking for an additional edge in their industry. If properly used, this information will pay for itself time and time again. It will help you solidify your online presence, it will help you understand what the competition is doing, it will give you and idea of where you stand in your industry and it will give you many other benefits that should be part of your SWOT strategy.
Comscore is another company that 'measures the digital world' and is apparently somewhat more extensive than Hitwise. In any case they both offer services that will definitely be an asset to have.